Bradford City’s Winter Appeal has made a return for 2021 as the club looks to build on the success of last year’s project, during the peak of the pandemic.
City fans and members of the local community were encouraged to donate food and presents to the appeal by the 10th of December, with The City Shop used as the designated collection hub.
The operation is entirely community-led, with Bradford City acting as the unifying force to bring volunteers and supplies to those who need it.
According to a study conducted in 2018, Bradford ranked as the fifth most income deprived local community in the country, with 22% of Children in the city living below the poverty line. These figures have only been accentuated by the current global climate and the Winter Appeal enables the people of Bradford to help at the most difficult time of year.
Members of the Bradford City community will come together to wrap and pack between the 11th of December and the 17th of December, with the aim of distributing donations between December 20th and December 27th.
Lewis Redmond, Head of Media and Communications at Bradford City spoke of his pride in the appeal and that the club was able to orchestrate it for the second year in a row.
He said: “A community-led appeal like this has a significant impact on the collective spirit of the City, as the more fortunate are able to offer help to their own people.
“Due to the pandemic, people are more in need than ever and a community-led appeal gives locals the opportunity to give back – in the spirit of Christmas.
“Hopefully, this is something we can continue to offer during the festive period, as it truly is the most rewarding initiative, for all involved.”